• event slide2
  • event slide2
  • event slide3
  • Conway Events is the world's leading events firm on foreign direct investment FDI and global corporate location trends.
  • Conway has organized events in more than 100 cities in more than 30 countries, connecting businesses and governments around the world.
  • Our conferences, forums and seminars are about why and where in the world companies in all sectors are locating their facilities.

Public Relations

bizmtg
We believe in the power of weaving information into stories to promote our client's economies and put them front and center in the minds of corporate decision makers.

Our success is driven by our expertise in economic development. We understand the issues, the trends, and the relevant subject matter of the industry and how it relates to the rest of the world. Conway identifies our clients' economic assets and packages them into stories we "sell" to the media in ways that promote the positive attributes of our clients' industry eco-systems and the unique assets they have to support industries in specific sectors.

Media Relations

Media relations is the end-game of any public relations campaign, and Conway takes pride in having earned a reputation for being professional, knowledgeable, and essential to our partners in the press. We view the relationships we have with the media as partnerships and we have developed these relationships over years of honest, reputable interaction, providing insight and research to our partners in the media know they can trust.

Conway only uses senior publicists to communicate with the media. We don't "pitch" them — instead, we have open conversations that help us identify the story lines the journalists are pursuing, and identify where we can insert our clients' examples and information into the stories they are writing. Our years of experience provides us an intuitive understanding of what's relevant and trending with the media, and the placements we secure for our clients demonstrate our ability to make those connections.

Marketing

groupbridge
Economic development isn't a one-size fits all proposition. What works well for one community may not work well for another. Each program must be specifically crafted to take into account the unique assets of the community and incorporate strategic, tactical, and practical elements which combined, achieve the objectives of our client.

Conway leverages the entire marketing mix and all the marketing platforms available to us to meet our clients' targets.

At Conway it's not just about the planning. We're eager to roll up our sleeves to execute and deliver the programs, whatever that delivery entails. Your goals are our goals, your success the benchmark by which we are measured. We get in the trenches with you, because we understand that every marketing outcome is achieved through a process-driven approach. We know through vast experience which tools and tactics to employ to ensure the success of these targeted programs.

Event Marketing

The PONT Group has global event development experience ranging from large-scale conferences to small private events and dinners. 

Foreign Direct Investment

londonbridge
Foreign Direct Investment. It's the holy grail of economic development. FDI is one of our team's overriding strengths. We're an experienced, respected international group who've worked within some of the world's top investment promotion agencies, such as the Netherlands Foreign Investment Agency, UK Trade & Investment, and ADERLY, the City of Lyon.

Conway provides a full range of services in nearly every country on earth. We provide public relations, lead generation, full event development, and a wide range of support and marketing services in international markets.

We have unsurpassed international networks that have been developed over 25 years of working in foreign direct investment. Members of The Conway team have lived and worked in Trinidad, South Africa, India, Thailand, Portugal, the Netherlands, UK, France, Switzerland, Mexico, New Zealand, Hong Kong, and many other countries.

Most of Conway's team members are bilingual, and all are experienced and comfortable operating in international business environments.

Social Media

groupchinabr
Leveraging digital platforms for economic promotion is becoming an integral part of communicating news and information to target groups and influencers in the industry sectors.

For economic development professionals, social media is growing in efficiency and effectiveness for outbound communications. Equally, it is becoming an important research and intelligence gathering medium as organizations are able to track the movements of executives from specific companies or the activities of specific consultants working in the industry.

Conway offers custom programs for our clients, which focus on factors relevant to their marketing and business development strategies. We develop social media programs which target, provide market intelligence, and push information out into social channels. 

The Difference

Conway Events is a world-renowned organizer of conferences and events for foreign investors and the Investment Promotion Agencies (IPAs) and Economic Development Organizations (EDOs) that serve them.

We work closely with our extensive and diverse network of expert FDI consultants and draw on our own market-led research to design and develop relevant and forward-thinking programs. Staying current on FDI trends is at the heart of what we do. Conway connects world locations with corporate investors through events.

Holistic Approach

Our holistic approach means we manage the event itself, taking care of all logistical and organizational elements, leaving you free to make the most of the business development opportunities. Every event is the perfect occasion for you to meet with corporate investors, peers, and counterparts from across the globe to further your business.

Strategy

We approach each event with your larger business goals in mind.

  • Asking the critical questions upfront to get the right answers from a business strategy perspective
  • Developing a unique agenda, relevant content and tailored format to your organization’s core business
  • Creating an overall concept that will attract your target audience

Design

We will create a seamless, world-class event design concept based on proven methods and new industry trends.

  • Creating an innovative design based on your specific region by our award winning graphic design team
  • Developing a single-day or multi-day format that will draw your audience
  • Featuring your specific region by incorporating monuments and attractions into the overall aesthetics
  • Using technology and current trends to enhance audience experience  

Venue selection & negotiations

Selecting the right venue in the right location is a critical decision that determines overall success. We will ensure you get the right venue for the right price.

  • Leveraging established relationships to get the best venue for the best price
  • Conducting familiarization trips to determine the best venues to feature your region
  • Protecting your rights by requiring venues to adhere to contractual terms and obligations

Content

FDI insights direct from corporate investors shape our cutting-edge events. Our sessions speak to some of the most critical topics in the world today. We will secure world class speakers through our vast network.

  • Developing tailor-made content around critical issues experienced in region
  • Selecting the right speaker line-up for your audience
  • Intertwining your region’s unique story and messaging throughout the content

Lead Generation

We will identify new markets and sectors while utilizing our proven methodologies to get you in front of decisionmakers from expanding companies.

  • Conducting extensive market research to identify your target audience.
  • Cultivating a pipeline of potential customers that align with business goals

Marketing

We design a custom marketing strategy that encompasses that aligned in with corporate objectives to obtain your desired audience.

  • Developing a custom online event and registration website
  • Copywriting for all online content and printed promotional materials
  • Launching attention-catching social media campaigns
  • Distributing a targeted email campaigns

Management

We oversee and execute every pre-event, onsite, and post-event details to ensure a flawless execution.

  • Choosing exciting and appropriate food and beverage
  • Liaising with the venue staff and run the coordination of rooming requirements
  • Sourcing and managing the various suppliers
  • Overseeing onsite registration

Production

Envisioning and producing great general sessions can be the single most impactful statement you can make to your attendees.

  • Careful design of the full event run-of-show on on-stage production
  • Guiding the panel conversations to be candid and compelling
  • Taking advantage of the audio-visual capabilities to provide a “shock and awe” affect.
  • Conducting trusting relationship with speakers to instill confidence throughout the process
  • Coordinating the use of teleprompters, videographers and photographers
  • Acting as the onsite session producer

We expertly combine each of these aspects to produce conferences, exhibitions, receptions, networking opportunities, training, and lead generation events that result in experiences and connections that cannot be matched elsewhere.

  • “The seminar was very useful from a number of perspectives. Firstly the opportunity to benchmark Virginia's lead generation methods with those of other agencies, secondly, it was helpful to hear from site selection consultants the importance of developing a carefully scripted value proposition, and finally, to listen to a company's perspective regarding how they work with IPA's on a particular site selection.”

    John Elink-Schuurman
    Managing Director - Europe, Virginia Economic Development Partnership, United States

  • “Conway Events did an amazing job with the venue, content, schedule and overall flow. I look forward to engaging with you again in the future.”

    George Do
    Director of Global Information Security, Equinix

  • “You and your colleagues did a great job to put such an event together, and also related activities such as site visiting and networking. I enjoyed the time in Shanghai, talking at the conference, and understanding the recent trends and issues on FDI. It was also great to meet and know more people working in different fields from various countries.”

    Jinlong Ma
    Principal Consultant, DNV Kema

Experience

The WORLD FORUM for Foreign Direct Investment
Philadelphia

  The WORLD FORUM for Foreign Direct Investment, Philadelphia

FDI International Training Seminar 2013
Panel Discussion

  FDI International Training Seminar 2013 Panel Discussion

FDI International Training Seminar 2013
Presentation by Roel Spee

  FDI International Training Seminar 2013 - Roel Spee